about us.
Right across the bridge from Madison Avenue, Joseph Jacobs Advertising in Teaneck, NJ has the big-city know-how, with the small-town emphasis on customer service. Our specialty is marketing products and brands to targeted Jewish markets.
We envision. We plan. We create. And we do it all without the bravado our 100 year history probably entitles us to.
the JJA story.
It all started with a man named Joe.
He had this radical idea that a growing population of Jewish European immigrants represented a powerful market segment. Speak to them, in their language, and they will listen.
Joseph Jacobs invented the idea of targeted marketing--first as an advertising manager at the Jewish Daily Forward, then as the principal of Joseph Jacobs Advertising. His agency quickly grew and clients such as Colgate-Palmolive Co., Maxwell House and Quaker Oats Co. were promoting their brands to the Jewish consumer.
The agency stayed in the family, passing to Joe’s son Richard, who successfully ran the company for decades. In 2003, the younger Jacobs passed the company to a new generation and a new family. Elie Rosenfeld purchased the company and later moved its offices to Teaneck, NJ.
Today, JJA offers companies our award-winning creative expertise, media, full production capability, research, promotions and public relations. JJA has long standing relationships with all Jewish media – 200 national and local publications, Jewish radio and websites.
the team.
Doing what you love is a blessing. We can’t get enough of this sh*t.
Elie Rosenfeld
CEO
With more than 20 years of experience in advertising and marketing, Elie Rosenfeld is one of the leading experts in marketing strategy and communications for the American Jewish market. After college, Elie worked for Royal Wine/Kedem’s advertising department and created their in-house ad agency.
In 1996, Elie joined the historic Joseph Jacobs Advertising agency and in 2003 acquired the firm and became its CEO. Today, he is a respected consultant to the kosher food industry and the Jewish media field. Elie’s expertise in media strategy, including traditional print, but also the highly specialized arena of Jewish digital and social media advertising, distinguishes him from others in the category. Elie's intuition, pragmatism, creativity, connections and outspoken point of view make JJA the niche market specialists.
Aviva Rosenfeld
Director of Operations
With a background in management consulting, Aviva brings business acumen and structure to JJA’s creative landscape. She handles ad placement and media planning, as well as analytics. Aviva streamlines JJAs procedures and practices allowing us to focus on the project and client at hand.
Rachael Levin
Copywriter
With a background in advertising and journalism, Rachael comes to JJA with a love of words and how they fit together to form sentences. Mixing metaphors, hashtags and social media character counts, Rachael brings her off-the-wall humor to the floor writing digital content, headlines, brochure copy, social media posts and everything in between.
Noa Shiel
Graphic Designer
Social Media Manager
Noa is both a graphic designer and social media ace at Joseph Jacobs. Noa manages social media implementation, working with clients to ensure JJA creative matches objectives.
Sarah Savetsky
Art Director
Sarah's understanding of design, her eye for detail and her relentless work ethic combine to produce artwork unique to the tastes and target of each and every client. Her success in adwork artistry and creativity has established her as a key player in all of JJA's campaigns.
Alisa Neugroschl
Graphic Designer
Social Media Manager
With a degree in Studio Art from Yeshiva University, Alisa Neugroschl brings her love of fine art and a background in textile design to her work at JJA. Alisa has worked in graphic design for more than 6 years. When she’s not putting the finishing touches on a non-profit dinner invitation or designing a new logo, Alisa is hard at work creating and selling her own artwork on Etsy.
Jacob Rosenfeld
Digital Media Analyst
Spreadsheets and reports. Many creative people hate ‘em, but (Thank Heavens) our guy dreams in charts and graphs! Jacob is responsible for tracking media buys, media analysis and evaluation reports and qualitative and quantitative research. Jacob is our internal director of email marketing, TorahBlast, and tailors social media and digital marketing campaigns to appropriate audiences.
we love our clients!
